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topStories Monday, September 21, 2026
Train First. Announce Second. Why Your Brokerage AI Rollout Died in Month Two
Nobody announces month two. There's no email that says "we've quietly stopped." The subscription keeps renewing, the logo stays on the recruiting deck, and the agents go back to doing exactly what they did in March. The rollout didn't fail. It just never got attached to anything.
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articles
Homebuyers Pausing Purchases as Rates Continue to Climb
“Purchase applications dipped…as higher mortgage rates caused many buyers to pause their purchase decisions…(and) eliminated much of the benefit to refinance for many borrowers,” said Joel Kan, MBA’s vice president and deputy chief economist. ... More
Consumer Groups Target Zillow and Compass in Letter to State Attorneys General
Recent lawsuits involving the two companies have attracted the attention of 19 leading consumer groups, who asked state law enforcement leaders to investigate private listing and lead-diversion practices.... More
High Prices, Immigration Crackdown Weigh on Homebuilders
“In some markets, builders report that increased immigration enforcement is discouraging legal workers from reporting to job sites,” said NAHB Chairman Bill Owens.... More
Drowning in Debt: Q2 Underwater Mortgages on the Rise
Equity-rich homes also down, but both measures “remain healthier than they were prior to 2020,” said ATTOM CEO Rob Barber.... More
 
 
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